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In the heart of Florence, just a few steps from the Basilica of Santa Maria Novella, stands Palazzo Ottaviani, the latest residential offering that enriches the selection of apartments managed by Hotel Lungarno, the flagship hotel of the Lungarno Collection, owned by the Ferragamo family. This project features ten exclusive apartments of various sizes, all showcasing pure Italian design. The crown jewel of the collection is the prestigious penthouse, boasting a stunning panoramic terrace, perfect for admiring the city’s beauty. Palazzo Ottaviani offers a one-of-a-kind experience, immersed in the elegance and history of Florence.

A Bespoke Hospitality Experience

Beyond a stay

Each apartment at Palazzo Ottaviani is designed to offer a warm and exclusive atmosphere, featuring elegant spaces, meticulous details, and state-of-the-art technology to ensure ultimate comfort and well-being.
Guests benefit from a dedicated concierge service, always available to cater to every need, along with impeccable daily housekeeping, ensuring the utmost care of the living spaces. Hospitality is enriched by thoughtful touches that make all the difference, such as a fully equipped kitchen, providing the convenience and freedom to truly feel at home.
For those seeking an even more exclusive experience, Palazzo Ottaviani offers a range of personalized services on request, designed to make every stay truly unique.
Additionally, guests will have the privilege of complimentary access to two of Florence’s most iconic cultural landmarks—the Hzero Museum and the Ferragamo Museum—offering an immersive journey into art and history that perfectly complements their stay.
Palazzo Ottaviani is more than just a place to stay—it is a refined retreat where luxury is defined by comfort, privacy, and bespoke services, balancing tradition and modernity.

 

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Contemporary elegance, timeless heritage

Style & design

The Palazzo Ottaviani project bears the signature of Luigi Fragola Architects, a renowned Italian studio celebrated for its ability to blend innovation with deep respect for historical context. The design journey draws inspiration from the clean lines and precise geometries of 1940s Rationalism, interwoven with the refined elegance of Art Deco. This seamless dialogue between past and present defines a contemporary aesthetic that harmonizes effortlessly with Florence’s historic fabric.
Steering away from conventional neoclassical styles, this approach introduces a fresh perspective, celebrating an era of extraordinary creativity—the foundation of 20th-century Italian design.
Inside, the spaces achieve a perfect balance of elegance and functionality, featuring high-quality materials and a palette of neutral, sophisticated tones, enriched by deep blue and gold accents. The result is a timelessly captivating atmosphere, appealing to an international audience of travelers, art lovers, and connoisseurs of understated yet functional luxury.

 

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